Blue Robot

Cher:  Almost 50 years in the business and still proving it is a “Woman’s World”

Posted by Kayla Tooma on 06/28 at 11:22 AM

Rejoice! Cher is back with a new single “Woman’s World” and she’s getting ready to release her first album since 2001! Cher has to be one of the most amazing performers to date - she is a chameleon,constantly reinventing herself, and always seems to find a way into the musical trends of any given time while still preserving her style andvoice. At sixty-seven years old, she is still performing, releasing popular dance albums, and is a major pop culture figure. She has won an Academy Award, Golden Globes, an Emmy, and a Grammy. She’s also been on Broadway, released twenty-five studio albums, is a political activist, and if all that wasn’t enough, in total Cher has been nominated for 315 awards and has won 285 awards.

The song itself is fantastic. I’m always nervous when a singer who has high stakes at risk comes out with something new especially after more than a decade of not recording. But as I stated before, Cher seems to contort herself to fit into any musical mold she wants. Just listen to the difference between “Gypsys, Tramps & Thieves” (‘71) , “If I Could Turn Back Time” (’89), “The Shoop Shoop Song” (‘90), “Believe” (’98), and “Woman’s World.” Even looking at her aesthetics, they’re constantly changing but still somehow very much ‘Cher.’ The new single is no exception. The verses tend to sound very reminiscent of 1990s dance music but the chorus is completely current. The chorus’ music kind of reminds me of “Party Rock Anthem” by LMFAO.

There is no official music video yet, however she has released an ‘official lyric video’ that plays the song with the written lyrics. The video also features numerous images of pin-up women juxtaposed to the empowering lyrics. I thought this was an interesting and effective choice. It shows that all women are beautiful, sexy, and the world is theirs. Watch it here:

Perhaps one of the biggest appeals of Cher’s music is her ability to make music that is both fun and catchy, but also very inspiring and empowering, particularly for women. That is certainly the case with “Woman’s World.” Her songs tend to explore the aftermath of relationship breakups, realizing one’s own strength, and using it to move on and to grow as a person. This arc is displayed in “Woman’s World” where she sings “torn up, busted, taken apart/I’ve been broken down/left with a broken heart/but I’m stronger, strong enough to rise above/this is a woman’s world.”

I think another area where her undeniable sense of female empowerment comes from, is the way she presents herself as a performer. She has never worn anything that could strip her of being an artist, and not simply a sexy thing to look at. When most people think of pop stars, they think of overly sexualized women (and they always seem to be blonde) like Britney Spears, Lady Gaga, Kesha, and even Madonna. She has never donned the schoolgirl outfit, tried to appease by being presented as a sexual object, and never relied on it for entertainment. Of course, Cher has had some amazing costumes that showed some (a lot) of skin, but they seem to work the way rock stars’s costume do—they aren’t meant to be sexy, just an expression and an example of art.

Her new album, Closer to the Truth, is coming out September 24, 2013 and is rumored to be featuring a variety of other artists such as P!nk, Christina Aguilera, Lady Gaga, and Jake Shears of the Scissor Sisters who called the album “f—king amazing.” Hopefully we’ll get at least one more single before the album drops and more news about what we can expect. Nearly fifty years since her first album debut, Cher is still turning it out!

{name} Author: Kayla Tooma
Bio: Kayla Tooma is a senior majoring in English at Penn State. She hails from the great island of Long Island, NY. When she’s not writing, she can be found playing piano, reading medieval literature, watching unhealthy amounts of space documentaries, and making some kind of lame pun. Her favorite genres include a variety of rock, pop, indie, and metal. Some of her favorite artists include My Chemical Romance, Lana Del Rey, Queen, MIKA, No Doubt, Lady Gaga, HIM, The Smiths, The Jane Austen Argument, The Beatles, Beirut, The Dresden Dolls, and The White Stripes. She also has a sweet spot for pop goddesses like Cher, Madonna, and Britney Spears.


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