About Business: The Shifting Demographics of America

About Business: The Shifting Demographics of America

Issues such as birth rates, immigration, accessibility to higher education, and aging will impact the business strategies of the future as companies look for ways to connect with a shifting consumer base while leveraging the available workforce to its greatest potential. The show featured Graham Spanier, President of Penn State University; Gordon DeJong, distinguished professor of sociology and demography at Penn State; and Richard Jackson, senior fellow at the Center for Strategic and International Studies and director of its Global Aging Initiative.

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